Brand Narrative
One story the newsroom can test
If marketing, the CEO, and investor relations use different numbers, journalists will notice. We lock the story before anyone pitches it.
What you leave with
- A core narrative and a 30-second spoken version
- Message variants for media, investors, staff, and customers
- Proof points tied to facts the company can stand behind
- A Q&A for difficult follow-ups
- A short workshop so spokespeople can use the lines without a script in hand
Timing
Most narrative programmes take six to eight weeks: interviews, a competitive read, two or three draft rounds, and a sign-off session with leadership.
Start narrative discovery