North Signal Pro

Approach

Five phases, one named lead

We do not start pitching until the story, the spokesperson, and the approval path are agreed.

Workshop with a presenter mapping a communications plan on sticky notes

How we work with your team

You keep a dedicated lead consultant. Writers and media specialists join when the brief needs them. Legal, marketing, and the executive office stay in the review loop — we share drafts and dates, not a sealed process.

  1. 01 — Immersion

    Interviews with the people who will speak, a review of existing press materials, and a written list of what “good” looks like for this announcement.

  2. 02 — Architecture

    Narrative, audience map, target outlets, and an editorial calendar. This document governs later drafts and pitches.

  3. 03 — Activation

    Press materials, spokesperson rehearsal, and outreach on the agreed dates, with named approvers on each file.

  4. 04 — Amplification

    Follow-up interviews, speaking proposals, and reactive comments when the same topic is in the news again.

  5. 05 — Analysis

    Coverage log, what landed and what did not, and a short note on what to do in the next cycle.

Start with a scoping call