Narrative
A short company story, proof points, and Q&A so marketing, founders, and lawyers are not saying different things.
Frasers Tower · Singapore
Public relations for leaders who need a clear story
North Signal Pro helps companies in Singapore brief journalists, brief investors, and speak with one voice when the market is watching.
Brand Narrative
Media Briefings
Stakeholder Updates
Issues Counsel
Executive Interviews
ASEAN Rollouts
Media and reputation
Prepare the story before the first reporter calls
We write the narrative, the proof points, and the answers your spokespeople will need — then we take that package to the right editors in Singapore.
Work typically covers funding news, leadership changes, sector commentary, and issues that cannot wait for a weekly comms meeting.
Explore expertise
Singapore rooted
Local newsrooms, regional audiences
Our studio is at Frasers Tower in the CBD. We work with Singapore business desks, trade titles, and in-house corporate affairs teams who already know how embargoes and MAS-sensitive language work here.
When a client also needs coverage in Malaysia or Indonesia, we keep the core story intact and adjust examples, spokespeople, and timing for each market.
About the studio
What we actually do
Four strands of public relations work, combined to fit the brief.
Stakeholders
Investor notes, staff emails, partner letters, and media lines issued in the right order on the same day.
Earned media
Pitches and briefings for Singapore business, tech, and sector journalists — not scattershot press-release dumps.
Issues
Holding statements, spokesperson drills, and a call tree so the team can respond within hours, not days.
“They rewrote our Series A story so investors and reporters heard the same numbers. Coverage landed in two business titles the morning we lifted embargo.”— Founder, B2B software company, Singapore
How an engagement usually starts
Send us the deadline, the announcement, and who inside the company can approve copy. We reply within one business day with whether we can take the work and what the first two weeks would include.
Most retainers cover a monthly media plan, draft reviews, and a named consultant who stays on the account. Project work is scoped around a single moment: a fundraise, a CEO appointment, a product launch, or an operational incident.
See recent programmes and the five-phase method, or come to Frasers Tower for a working session.
How we work together
Fees are confirmed in a written proposal after a scoping call. Typical structures:
Monthly retainer
Ongoing counsel, media outreach, and a named contact for urgent issues.
Narrative programme
Positioning, messaging toolkit, and a staged rollout to media and staff.
Issues response
Playbook, rehearsal, and live support while an incident is active.